Of course all of us know Facebook. That’s the place where you can present yourself and your life with photos and posts. But you can also chat with your friends or check out the newest information about your favorite celebrities or sport stars. But what about business success stories at Facebook? Do you know any? If you do not know any no problem, because today we will have a look at two success stories at Facebook.
But before he will have a look at these stories, lets answer the question what a success story at Facebook is? As you might know Facebook earns money through presenting advertises on their webpage. Most of them are short videos, pretty comparable to TV commercials and some of them lead to a big sales success for the advertiser or the advertiser gets a lot of attention for it. That is called a success story for Facebook, because it shows that to broadcast advertising on Facebook is a win-win situation for Facebook and the advertiser. This means a Facebook success story is a successful advertising campaign, in which a company uses Facebook as advertising channel to reach their customer or possible customer.
Unicars Honda is a car dealership in California´s Coachella Valley. The difference between this car dealership and other is that it provides Honda customers with premier financial services. This dealership is one of the best dealerships in the United States.
The main goal of this advertising campaign was to increase the number of leads. The target group were people that were interested in leasing a car from Honda. Therefor Unicars wanted to encourage those people to submit their contact information to offer them a special leasing offer. The second goal of this campaign was to increase the traffic on their website.
To achieve their goals Unicars Honda partnered with Elbow Digital. Elbow Digital is a advertising agency and together they created a lead advertising. A lead advertising is a special kind of advertising. The benefit of a lead ad is that it makes it very easy for companies to get the needed information from their customers. In this case people that were within the target group saw an ad like this in their Facebook page:
If the customer now decided that he wants to get a quote about this car, he only had to click on the “get quote” button. Then he was forwarded to a form which already contained the information that the customer had shared on his Facebook page. This made it very easy for the customer to get a quote and the Unicars had all the needed information. To get the attention from the customer even more they decided to put only pictures of their most popular cars in the ads.
Facebook claims that this advertising strategy lead to a 4 times increase of leads and that 25 percent of the website traffic came from them. They also say that the costs per lead decreased about nearly 80 percent.
Toyota is one of the biggest car production companies on earth. They sold nearly 10.1 million cars in 2016. But it is not always a benefit to be a huge company that everyone knows. To get more specific Toyota had a rough time to promote their new model, because the Corolla model is already well known. So the question was how to promote a model which is already popular?
Toyota wanted to raise awareness about their new model of the Corolla.
To raise awareness about their new car Toyota decided to promote their new safety system called TSS. They created 4 videos where the complex safety tool was presented to their target group in an exciting and easy way. To make sure that the right people are watching the video Toyota used Facebook pixel. A tool that helps companies to reach their target group. The target group for this compaign were men in the age between 35 and 65. Another step Toyota took to convince their customers was that they made sure that the people which saw the video had to watch it completely.
Facebook claims on their webpage that Toyota achieved a 33 percent increase in ad recall and 48 percent increase in purchase intent.
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