Online Marketing Comparison between Hello Fresh and Xfinity

HelloFresh is a new company that delivers groceries to your door. The main selling point is that they send you the exact amount needed for specific recipes. That means every week you pick your meals, with the option of 3 or 4 different kinds of meals, and they send you all of the ingredients needed for each of those meals. You can select different types of meal plans, either vegetarian of family, or classic. This is a very innovative concept, and there are not many TV advertisements for this service. It is mostly marketed online.

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Sephora’s Ad Campaign is Changing the Way We Shop for Hair Products

This magazine campaign is from a large cosmetic sales company, Sephora. It is for a new way to shop for hair products. When you shop online, it has a way you can select your type of hair to shop for products. It has a similar concept to my own personal idea for a business, to reduce the stress of trying to find the right product for your hair. With so many different hair types, there are many cases where you can purchase a product but it might not work as well as it does for another person. This shopping tool asks you to select your curl pattern, wavy, curly, coily, or tightly coiled. After this selection it will show you all of the lines recommended by product types (shampoos and conditioners, hair oils, creams, gels, etc).

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