Advertising Ethics and Me

 

Advertising is the main material of a company that is seen, therefore it is more likely to be talked about and receive press. With this high viewing rate comes differing opinions, deep analysis, and criticism. This criticism often focuses on the actions of specific advertisers. Because of this, it is crucial for advertisers to be ethically sound. Advertising and Promotion ethics are moral principles and values that govern the actions and decisions of an individual or group. Advertising is about selling a product, but that is where most of the criticism and controversy resides. Using techniques such as deception, manipulation, being offensive or in bad taste, and being untruthful are understood as an ethical problem. Ad messages are using these techniques and blurring the lines between marketing tactics and popular culture. With ads infiltrating into popular culture it is said to have an effect on society, values, and lifestyles. Because they are everywhere in our everyday lives they are “criticized for encouraging materialism, manipulating consumers to buy things they do not really need, perpetuating stereotypes, and controlling media.”

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Analyzing the Relationship between Museums and Advertisements

Museum Marketing is not a prominent channel among advertisements. They do not fit into any of the most frequently advertised companies: toiletries and cosmetics, drugs and remedies, food and food products, apparel and accessories, and retail and automotive. The “category” of museums would fall better under business publication (specific businesses, industries, or occupations) because it is a unique and specialized industry. However, due to not having a large or consistent budget, museums do not directly advertise. Their goal, through advertisements, is to reach existing and potential audiences to promote the new things they are offering. Museums also advertise more locally. Creating advertisements unique to their area is beneficial because museums themselves are unique to the area. Unlike retail stores that are universal, not one museum is like another because they are ran and funded differently. The collections, space, mission, etc. differ from institution to institution.

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