I am not one who believes that advertising is evil. Do I feel that boundaries can be crossed and should be handled accordingly by governing bodies? Of course. However, as a marketer in the digital age, I believe it is becoming increasingly challenging to market to an audience and receive meaningful engagement in return. Not only is it proven that traditional ads just don’t have impact with the millennial market, oversaturation of ads on nearly every communication platform has lead to serious advertising blindness. This leaves advertisers with few options, forcing them to play dirty to get on the radar of possible consumers.