The Ethical Dilemma of Hollywood

Ethics. Ah yes, the word that assumes people should practice good morals and treat you right. Why would someone take advantage of you or be biased towards you when you know you can do the job as good as anyone? Why would a company cheat, lie, or risk your safety to make a profit when you know they should already have a product they are proud of so they don’t have to do those things to get ahead? Well hopefully some examples I use from the movie business explain that humans can be selfish and in turn sometimes negatively effect the welfare of others just to benefit themselves.

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Grunt Style and STX Entertainment Ad Case Studies

Know your audience is a phrase that resonates with filmmakers. They hear this phrase muttered every time they go to a seminar, read a “How To” filmmaking book, or watch a film directors’ interview. It is important to understand your audience and to make it as easy as possible to get them to connect with you and enjoy your product. The horror film “The Bye Bye Man” and the clothing company Grunt Style are the perfect examples of knowing your audience.

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“House of Cards” Fakes It Way To The Top…Again

Francis J. Underwood famously worked his way from Congressman to President in record time and remains one of the most devious Presidents in United States history. As bad as this seems, it’s worse to admit that you want this to be real life instead of a TV show. After 5 seasons, Netflix’ House of Cards remains one the of the top rated and viewed TV shows in the world. With over 190 nominations and 29 wins ranging from Best Performance by an Actor in a Television Series – Drama, to Outstanding Sound Mixing for a Comedy or Drama Series (One Hour) (IMDB) this show covers all of its bases in realism and entertainment. This show is in fact so relatable and realistic that Kevin Spacey took to the streets with former chief official White House photographer for President Obama as well as Ronald Reagan, Pete Souza.

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David Lynch Foundation: “Sounds of Trauma” Brings Awareness To Veterans

Most of us have heard the saying that a picture is worth a thousand words. The same can be said about a single sound. Musician/Author Chad Sugg states “My body is an ugly masterpiece that lives off the beauty of sound.” We often take sound for granted because it is always there and we have become accustomed to it’s constant tune. For those of us who have had the unfortunate experience of going through trauma in which sound played a huge role in, triggers can happen at anytime at any place. The David Lynch Foundation made a short video ad entitled “Sounds of Trauma” which takes actual war footage and combines it with sounds you might hear everyday and intertwines them to show you how easy it is for war trauma victims to be triggered by PTSD.

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