Ethics. Ah yes, the word that assumes people should practice good morals and treat you right. Why would someone take advantage of you or be biased towards you when you know you can do the job as good as anyone? Why would a company cheat, lie, or risk your safety to make a profit when you know they should already have a product they are proud of so they don’t have to do those things to get ahead? Well hopefully some examples I use from the movie business explain that humans can be selfish and in turn sometimes negatively effect the welfare of others just to benefit themselves.
Know your audience is a phrase that resonates with filmmakers. They hear this phrase muttered every time they go to a seminar, read a “How To” filmmaking book, or watch a film directors’ interview. It is important to understand your audience and to make it as easy as possible to get them to connect with you and enjoy your product. The horror film “The Bye Bye Man” and the clothing company Grunt Style are the perfect examples of knowing your audience.
Francis J. Underwood famously worked his way from Congressman to President in record time and remains one of the most devious Presidents in United States history. As bad as this seems, it’s worse to admit that you want this to be real life instead of a TV show. After 5 seasons, Netflix’ House of Cards remains one the of the top rated and viewed TV shows in the world. With over 190 nominations and 29 wins ranging from Best Performance by an Actor in a Television Series – Drama, to Outstanding Sound Mixing for a Comedy or Drama Series (One Hour) (IMDB) this show covers all of its bases in realism and entertainment. This show is in fact so relatable and realistic that Kevin Spacey took to the streets with former chief official White House photographer for President Obama as well as Ronald Reagan, Pete Souza.
Most of us have heard the saying that a picture is worth a thousand words. The same can be said about a single sound. Musician/Author Chad Sugg states “My body is an ugly masterpiece that lives off the beauty of sound.” We often take sound for granted because it is always there and we have become accustomed to it’s constant tune. For those of us who have had the unfortunate experience of going through trauma in which sound played a huge role in, triggers can happen at anytime at any place. The David Lynch Foundation made a short video ad entitled “Sounds of Trauma” which takes actual war footage and combines it with sounds you might hear everyday and intertwines them to show you how easy it is for war trauma victims to be triggered by PTSD.
Your All Purpose Ad Agency
321Blink serves as a full-service marketing and video production agency conveniently located in the borough of Aspinwall, PA just north of the city of Pittsburgh.Their main offerings are video production, digital media, web design, graphic design, branding, media buying, and search engine marketing. With so much competition in the area, 321Blink strives to separate themselves from the rest by portraying their client’s message through the most influential and creative way possible without sacrificing the integrity of the company.
321Blink knows that to produce great product they need to care about their employees well being. They allow dogs at work and provide a relaxing work environment in what is one of the most stressful job fields out there. This makes it easier to meet deadlines for their products. They keep themselves relevant to their competition and clients by using the latest technology, including two Blackmagic cameras and adjustable LED lights which can match any lighting situation. This enables them to keep a demand for their services from clients who want the best product possible. If they don’t have a specific type of equipment, then they contact local renting agencies and secure it before the shoot. 321Blink uses the the industry standard Adobe Suite for post production and graphic design work on large Imacs all located in the same room for ease of communication. 321Blink’s website is interactive and easy to navigate. This helps potential clients feel like they know the 321Blink team and can connect with them on a personal level. 321Blink employs subject matter experts who are friendly and creative people who think outside the box to ensure positive customer relations.
Since they have limited people and it is a small company, the number of hours employees are allowed to work are strictly enforced. They cannot go into overtime. This might cause rushed work or restricted workflow. Also with limited manpower might come the overburdening of tasks delegated to one person leading to exhaustion, increased stress, or a longer workday. Another problem that comes from being a small company is the ability to only take on limited clients; therefore losing potential clients in the long run.
Pittsburgh is booming with small businesses that thrive on creativity in a city that now leads the way with technology and food. Everyone wants there name out there to prove they are the best at what they do. 321Blink has ample opportunity to spread its wings in multiple job fields and help businesses create a brand and market themselves in social media, website, commercials, radio ads, etc.
Being a tech and art savvy city, Pittsburgh has a high supply and demand rate for advertising agencies and guess what, there are plenty of advertising competitors in the area. 321Blink is a smaller advertising company, so they have to compete with larger, more established companies; however, Giant Eagle seems to be a loyal client of 321Blink and that seems to be how they generate most of their revenue. 321Blink just renovated and expanded their offices to compete with fellow agencies and to appeal moreso to the public with a strong brand equity.