Maybelline Fit Me Foundation Advertising Campaign Analysis

This Maybelline magazine advertisement is a promotion for their new Fit Me liquid foundation. The product benefit is finding a product that will “Fit” your skin tone. The image shows three different models wearing the foundation and then a display of the product in the bottle, alongwith a text explaining the benefits. Maybelline is selling a product promising that it will “Let the real you come through” meaning skin tone. The Beauty industry has strayed away from the bright colors and dramatic looks; it has turned to a natural look. The Beauty industry is following society’s turn towards self-love and a more realistic beauty standard. Maybelline is following the change and has chosen to put the message of all skin being beautiful.

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Pinterest Travel Companies Reap Rewards

Centre Parcs offers forest getaways at five different locations across the UK, Centre Parcs targeted families planning vacations. Pinterest is a huge hub for people to gain inspiration or tips on travelling, it is one of the top ten reasons people use Pinterest. Four Seasons also uses Pinterest to connect with guest who want “extraordinary experiences and expert destination advice.” Both Centre Parcs and Four Season use Pinterest to target the same market with different niches within travel seekers.

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