Ethics in the Digital Age

The purchasing decisions process begins with first recognizing a need, and then researching how to fulfill that need. Consumers will often complete the second step of the process by gathering information from advertisements. If an advertisement is untrue or misleading, then it is not fulfilling its basic function. As advertising transitions to the digital age, it becomes easier and easier for advertisers to deceive their audience. However, there are standard policies and standards, in both traditional and digital advertising, that maintain ethics in advertising.

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Pinterest Ad Success Stories

Like most social media platforms, Pinterest offers the option for businesses with an account to advertise their content. Promoted pins work the same as organic ones, except they are shared with a larger audience. The natural design of the advertisement, making it feel like an ordinary pin, along with  targeting to the right views, has been seen to increase  engagement by an average 28%. Each type of business has their own unique way of using Pinterest to connect to their audience.

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Facebook and Its Big Data Values

WIRED magazine is an information platform that shares news and reports through it’s website, digital edition, physical magazine, social media, and live events. This press center specifically focuses on how technology impacts society and leads to innovation. During Facebook’s 10th Anniversary, the magazine covered an article labeled as “partner content” on the company and the important role big data has played in its development. It was written by Yves de Montcheuil, the Vice President of Marketing at a “real-time open source big data integration software” company known as Talend.  It provides products for data and cloud integration, as well as services such as support and consulting. It’s mission is to provided data agility and make companies data driven in order to improve quality and efficiency. The article also provides Yves de Montcheuil’s twitter handle at the bottom, providing a source to see more about Talend. Throughout the article, Montcheuil refers to Facebook’s founder Mark Zuckerberg as a pioneer and a visionary. The article is not only informational about important data has recently become, but is also promoting companies that specialize in big data. The advertising and promotion is subtle in this article, but still present.

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SQAD Video Advertisement

SQAD is an organization that specializes in advertising, research analytics, and planning. Their main products are divided into three categories, including mediatools, medialogic, and mediacosts. These software and analytic tools research, review, plan, manage, and report across all used media channels. Essentially, SQAD provides media and advertising intelligence for advertisers, agencies, and both small and large brands. The company presents its as not only solution-driven, but also people-focused and, more importantly, fun. It’s website is colorful, lively, and visually appealing. It utilizes many graphics in order to clearly demonstrate all of its offerings.

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