Reflection of Virtues in Marketing & Advertising

Ethical standards in the work place are an area of tremendous controversy due to their lack in definable characteristics. Ethics are the moral compass we as individuals follow in our daily lives as we make decisions about how to handle the situations we face. They largely rely on our past experiences as individuals or as a group and differ regionally and from person to person. In the case of ad ethics in the digital age it is hard to define a white and black or a right and wrong to the ethical standards we are to follow. There are many gray areas and while advertising agencies do their best to fill in those gray areas, more appear as outside culture progresses.

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LinkedIn and Twitter, Who’s the Better Advertiser?

LinkedIn and Twitter both offer platforms that can help businesses network and accumulate interested members.  Twitter and LinkedIn work in different ways in order to accomplish a similar goal. LinkedIn works by raising awareness and wants to capture the attention of marketers. Twitter on the other hand works to empower entrepreneurs to grow their market reach and gives them the tools necessary to do so. In the case of Rukes, Drew Ressler, the DJ photographer, was able to gain over 1,000 followers on Twitter.

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Wall to Wall Studios Creates LIGHTIME Visual Identity
Picture credit: https://www.walltowall.com/pages/carnegie-museum-of-art

Wall to Wall Studios Creates LIGHTIME Visual Identity

Wall to Wall is a brand design agency with two locations one in Pittsburgh and one in Honolulu. Founded in 1992, they reach a wide scope of design mediums in creating branding identities. Everything from web design to print design is explored in the company made of hand-picked, hybrid individuals who excel technically and artistically. They seek to emotionally embody the goals of each company as they craft their brands.[1] One of their clients is the Carnegie Museum of Art who they created a branding identity for before creating an advertisement series for LIGHTIME.

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Living Hard-ish: Analysis of Henry’s Hard Soda Commercial

This advertisement featuring Henry’s Hard Soda is done by a company called Mekanism. Mekanism is an advertising company that works to combine technology, design, culture and branding identities into their produces projects. They have received many awards for various commercials they have created including Clio Music Awards Bronze in 2017, and Advertising Age Best Places to work in 2016[1]. Their reputation rests on creating shareable content that tells entertaining stories while educating its publics about a brand’s identity. They seek to create unique ads that engage their viewers and interact with them.

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