Ethics in the Digital Media Age

Ethics and morality continue to be important issues within today’s society, especially in advertising and promotions. As marketers, it is important to consider the power and responsibility associated with advertising, and contemplate how certain ads will be perceived by the public. Companies that do not place high value on ethical conduct tend to be criticized and suffer when it comes to sales and reputation.

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Banking Ad Success Stories with LinkedIn and Pinterest

There are many options available for companies to utilize for advertising and promotional efforts. Some examples include the Google Display Network, Facebook, Pinterest, LinkedIn, Twitter, and Instagram among others. In order to get the best outcome from their ad campaigns, marketers must understand the promotional benefits of advertising on different social media platforms. In this post, we will be studying two separate financial service success stories from Pinterest and LinkedIn to further understand their similarities and differences in terms of advertising.

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Wall to Wall and Carnegie Mellon: A Collaboration

Wall to Wall Studios has collaborated with Carnegie Mellon over the years to create several different print initiatives including logos, identity guidelines, viewbooks, search pieces, travel pieces, direct mail, publications & style guides, special event invitations, calendars, fund raising books, posters, advertising, etc. Most notably, W|W designed recruitment booklets for the 2016-2017 school year for the Carnegie Mellon School of Drama and won a spot in PRINT Magazine’s Regional Design Annual for the December 2016 Issue.

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Analyzing an Awareness Campaign for Hawaii Energy

This year, Wall to Wall Studios produced a series of TV advertisements for Hawaii Energy. Hawaii Energy is an energy efficient program in the state of Hawaii. The company aims to educate the people of Hawaii about clean energy methods in order to reduce consumption and save money (as well as the environment).  Wall to Wall Studios and Hawaii Energy have been in collaboration for several years, as Wall to Wall helps with the main branding aspects of the company. This includes website design, logo, print media and television/online advertisements.

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