This Maybelline magazine advertisement is a promotion for their new Fit Me liquid foundation. The product benefit is finding a product that will “Fit” your skin tone. The image shows three different models wearing the foundation and then a display of the product in the bottle, alongwith a text explaining the benefits. Maybelline is selling a product promising that it will “Let the real you come through” meaning skin tone. The Beauty industry has strayed away from the bright colors and dramatic looks; it has turned to a natural look. The Beauty industry is following society’s turn towards self-love and a more realistic beauty standard. Maybelline is following the change and has chosen to put the message of all skin being beautiful.