Social media advertising has quickly become a critical part of a company’s marketing campaign. Social media can help to increase traffic flow to your site or improve your company’s SEO. Social media is an easy and effective way to build relationships and connect with your target audience. Social media advertising has taken over the world of digital marketing. Some ads catch your eye and draw you in while others make you do a double take at your screen because you can’t believe that ad really got released to the public. Here are 3 of the best and 3 of the worst social media advertising campaigns from the past year (in my humble opinion).