The Ethical Dilemma of Hollywood

Ethics. Ah yes, the word that assumes people should practice good morals and treat you right. Why would someone take advantage of you or be biased towards you when you know you can do the job as good as anyone? Why would a company cheat, lie, or risk your safety to make a profit when you know they should already have a product they are proud of so they don’t have to do those things to get ahead? Well hopefully some examples I use from the movie business explain that humans can be selfish and in turn sometimes negatively effect the welfare of others just to benefit themselves.

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The Fine Line of Ethics & Advertising

With the world getting smaller through means of technology and screen interface, what people see matters. An advertiser must take into account all perspectives of society when deciding what type of media campaigns they put out. Digital media has taken over the modern age. Advertising specifically carries great power and influence over their audiences. Throughout history we can see the types of influence media can play in a culture.

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Ad Ethics in the Digital Media Age

 

Have you ever thought about if or how you get influenced by advertising? This is a pretty current topic, especially in the relation of the huge debate about the election of Donald Trump as the President of the United States and how people got influenced by advertising. But this is only one example where advertising was used to influence people. But what about you? Are you sure that all of your opinions and values have come from you or did you get influenced by advertising without knowing about it? When I look in my closet or at the things I own, or think about the goals I have, I’m pretty sure I could not completely escape the influence of advertising. This fact gives me enough reason today to write about the ethics and limitations of marketing in the digital media age.

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Pinterest Ad Success Stories

Like most social media platforms, Pinterest offers the option for businesses with an account to advertise their content. Promoted pins work the same as organic ones, except they are shared with a larger audience. The natural design of the advertisement, making it feel like an ordinary pin, along with  targeting to the right views, has been seen to increase  engagement by an average 28%. Each type of business has their own unique way of using Pinterest to connect to their audience.

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Comparing Reese Advertisements on Pinterest and Facebook

The Hershey’s Company has an incredible amount of brands to market and advertise for within the company, giving great variety (and sometimes similarity) with the campaigns that they run. The first campaign that I analyzed for this post was a campaign done on Facebook (and Instagram) for the new Reese Snack Mix, called Reese Mix. This new product by The Hershey’s Company is a sweet mix of Reese Peanut Butter Cups minis, Reese’s Pieces candies, along with pretzels and peanuts. As a whole, this using this network for this campaign increased the ad recall by an impressive 28 points. It was also able to increase Reese Mix brand awareness by 11 points, making this a very successful advertising campaign.

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Sponsored Content: Optimizing Reach Through Social Platforms

These days, nearly all businesses require some form of digital presence. Minimally, businesses must have a Google listing for both baseline legitimacy as well as consumer access. Optimally, however, many businesses are using social media platforms very much to their advantage. Social media platforms have created tools specifically to allow business to engage with existing customers and market to potential future buyers. Depending on the organization’s offerings and target market, doing so can reap serious benefits. In the following examples, we will explore situations where companies have successfully used well-structured social media campaigns, pre and post-launch, in order to maximize reach and engage with customers.

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Under Armor and Tommy Hilfiger Utilize Instagram Ad Targeting System

Over the past decade, technology has really taken off. We have phones that can listen and react to our commands, devices that can shop for us just by using our voice, and so much more. Social media has also taken off in the same time frame. People stay connected to the outside world through the use of Twitter, Instagram, Pinterest, LinkedIn, among others.

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Maybelline Fit Me Foundation Advertising Campaign Analysis

This Maybelline magazine advertisement is a promotion for their new Fit Me liquid foundation. The product benefit is finding a product that will “Fit” your skin tone. The image shows three different models wearing the foundation and then a display of the product in the bottle, alongwith a text explaining the benefits. Maybelline is selling a product promising that it will “Let the real you come through” meaning skin tone. The Beauty industry has strayed away from the bright colors and dramatic looks; it has turned to a natural look. The Beauty industry is following society’s turn towards self-love and a more realistic beauty standard. Maybelline is following the change and has chosen to put the message of all skin being beautiful.

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Pinterest Travel Companies Reap Rewards

Centre Parcs offers forest getaways at five different locations across the UK, Centre Parcs targeted families planning vacations. Pinterest is a huge hub for people to gain inspiration or tips on travelling, it is one of the top ten reasons people use Pinterest. Four Seasons also uses Pinterest to connect with guest who want “extraordinary experiences and expert destination advice.” Both Centre Parcs and Four Season use Pinterest to target the same market with different niches within travel seekers.

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