LinkedIn and Twitter both offer platforms that can help businesses network and accumulate interested members. Twitter and LinkedIn work in different ways in order to accomplish a similar goal. LinkedIn works by raising awareness and wants to capture the attention of marketers. Twitter on the other hand works to empower entrepreneurs to grow their market reach and gives them the tools necessary to do so. In the case of Rukes, Drew Ressler, the DJ photographer, was able to gain over 1,000 followers on Twitter.