The Analysis of a Publix Magazine Advertisement

For my analysis of a newspaper or magazine advertisement in my field, I chose a magazine advertisement for the grocery company Publix, a south based company. This advertisement shows the visual elements of ripe blueberries along with freshly baked blueberry muffins. There is also a small description, also known as the body copy, of why Publix food and groceries are so fresh. They explain that they are focused on staying with their roots, which includes buying produce that has been raised locally and in the south. This advertisement uses an indirect headline, or a headline that is not very straightforward or very informative to the viewer. The headline reads, “True blue local flavor,” which doesn’t tell the reader much, but it draws them in due to the combination of the imagery and the interest of the words themselves.

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Stranger Things Ramp-Up: Peak Marketing Genius

Along with the show’s 13.7 million other viewers, I have fallen victim to the 80’s nostalgic magic that is Stranger Things. With a phenomenal plot, exquisite score, and near-perfect set and costume design, the show is easy to fall in love with. Even if it weren’t, however, the brilliant multi-channel marketing campaigns would be enough to ensnare even the most media-resistant consumer. Aside from aggressive social media campaigns that span across nearly every platform, large-scale publicity stunts, and witty billboards, Netflix has also artfully paired with era-appropriate brands to create brilliant simplistic tv spots. These nostalgic ads appeal help to bridge the age gap in marketing by appealing not only to those who remember the throwback references, but also the modern-day hipster market with an appreciation for vintage flair.

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Minimalist Means More in ASPCA Print Ad Campaigns

Earlier this year, the ASPCA ran an interactive print campaign that I found to be quite moving. Nestled in the pages of beauty magazines that usually have pull-away perfume samples, the organization placed ads featuring different breeds of dog with a euthanasia needle poised to strike the animal in the neck. Below the needle is the  fact that 10,000 dogs are euthanized every day and the instruction to pull. When the reader pulls the tab as instructed, it reveals a collar around the dogs neck with the simple request to “Adopt Today” and the ASPCA website. This ad gives the reader the opportunity to imagine this dog both in the vulnerable state of being on the brink of losing it’s life in juxtaposition with it being happily adopted by it’s new owner. I found it to be simple and understated, yet striking and meaningful. While I feel the ad speaks volumes, is it enough to inspire people to rescue animals? Perhaps not. I feel that many have become desensitized to euthanasia of animals because they don’t have to face it or think about it often.

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Facebook and Its Big Data Values

WIRED magazine is an information platform that shares news and reports through it’s website, digital edition, physical magazine, social media, and live events. This press center specifically focuses on how technology impacts society and leads to innovation. During Facebook’s 10th Anniversary, the magazine covered an article labeled as “partner content” on the company and the important role big data has played in its development. It was written by Yves de Montcheuil, the Vice President of Marketing at a “real-time open source big data integration software” company known as Talend.  It provides products for data and cloud integration, as well as services such as support and consulting. It’s mission is to provided data agility and make companies data driven in order to improve quality and efficiency. The article also provides Yves de Montcheuil’s twitter handle at the bottom, providing a source to see more about Talend. Throughout the article, Montcheuil refers to Facebook’s founder Mark Zuckerberg as a pioneer and a visionary. The article is not only informational about important data has recently become, but is also promoting companies that specialize in big data. The advertising and promotion is subtle in this article, but still present.

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SQAD Video Advertisement

SQAD is an organization that specializes in advertising, research analytics, and planning. Their main products are divided into three categories, including mediatools, medialogic, and mediacosts. These software and analytic tools research, review, plan, manage, and report across all used media channels. Essentially, SQAD provides media and advertising intelligence for advertisers, agencies, and both small and large brands. The company presents its as not only solution-driven, but also people-focused and, more importantly, fun. It’s website is colorful, lively, and visually appealing. It utilizes many graphics in order to clearly demonstrate all of its offerings.

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Extinction Can’t Be Fixed Campaign from WWF

If I couldn’t graduate school and become a marketer or a salesman for a big company, I would really like to try out a nonprofit organization. The World Wildlife Foundation is an organization that really interests me. I’ve always had a love for animals and have always felt effected when I see those ads in magazines saying that we are killing the environment or that animals are on the fast track to becoming extinct.

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84 Lumber: Runners Up, Apply

Ever since I was a little kid, I thought that my grandpa was a superhero. I soon became very interested with his profession of selling wood for 84 Lumber. Being in college and trying for my marketing degree, concentrating in sales, I found 84 Lumber’s newest commercial since the Super Bowl to be an interesting topic to review.

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Pedigree: A Dog Makes Your Life Happier. Adopt

 

It’s okay to admit it. Ads are annoying. They can be so controversial, political, or seemingly pointless. But what kind of ads are never controversial or annoying? Ads with dogs.

Pedigree is a specialty pet food store that has been around since 1957. Pedigree has released countless commercials, magazine ads, radio ads, and more. One of their campaigns was titled “A Dog Makes Your Life Happier. Adopt.” This campaign does not directly market their products or encourage you to buy dog food. Instead this campaign focuses on adopting dogs, instead of shopping for them. They are referring to their promotional deal where if buy a Pedigree bag of dog food, they will donate another bag to shelter dogs.

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