For my analysis of a newspaper or magazine advertisement in my field, I chose a magazine advertisement for the grocery company Publix, a south based company. This advertisement shows the visual elements of ripe blueberries along with freshly baked blueberry muffins. There is also a small description, also known as the body copy, of why Publix food and groceries are so fresh. They explain that they are focused on staying with their roots, which includes buying produce that has been raised locally and in the south. This advertisement uses an indirect headline, or a headline that is not very straightforward or very informative to the viewer. The headline reads, “True blue local flavor,” which doesn’t tell the reader much, but it draws them in due to the combination of the imagery and the interest of the words themselves.