What is Garberson.org?
Every scientist needs a laboratory. This is where Andrew Garberson and students of marketing at Chatham University test content, push htaccess files to their limits and shorten learning curves with toys like Google Optimize and Tag Manager. There is always something to learn (or break) at Garberson.org. Stick around long enough, and you’ll have your chance, too.
Who is Andrew?
Andrew Garberson is VP of Marketing Services at Bounteous, an agency that creates big-picture digital solutions that help leading companies deliver transformational brand experiences. When not discussing marketing with clients, evangelizing marketing at conferences or teaching marketing on campus at Chatham University, Andrew likes to read (about anything but marketing) and teach his dog meaningless tricks.
Google Analytics is a powerful tool that marketers trust for their largest decisions. But what can it do on nights and weekends when it’s off the clock? Using Fitbit and event tracking with Google Tag Manager, Andrew pushed sleep and caffeine consumption data into Google Analytics for monitoring and analysis. Here are the results and how he did it.
Andrew is a trainer at Bounteous and speaker at industry conferences on SEO, SEM, new media, analytics and conversion optimization. This is a list of marketing events where you can find Andrew.