What is Garberson.org?
Scientists need laboratories. This is one belongs to Andrew Garberson and students of marketing at Chatham University. It’s where htaccess files are pushed to their limits and learning curves are shortened with new toys, like Google Optimize and GTM. There is always something to learn (or break) at Garberson.org.
Google Analytics is a powerful tool that marketers trust for their largest decisions. But what can it do on nights and weekends when it’s off the clock? Using Fitbit and event tracking with Google Tag Manager, Andrew automated sleep and caffeine consumption data into Google Analytics with Google Assistant. Here is the result and how he did it.
Who is Andrew?
Andrew Garberson is director of digital marketing strategy at LunaMetrics, a Pittsburgh marketing consultancy and Google Analytics partner. When not strategizing marketing with clients, dissecting marketing at conferences or teaching marketing on campus, Andrew likes to read about anything but marketing.