Google Analytics is a powerful tool that marketers trust for their largest decisions. But what can it do on nights and weekends when it's off the clock? Using Fitbit and event tracking with Google Tag Manager, Andrew pushed sleep and caffeine consumption data into Google Analytics for monitoring and analysis. Here are the results and how he did it.
Andrew also tracks how often he samples a new craft beer and how often he calls home, two things we should all remember to do more often.