What is Garberson.org?
Every scientist needs a laboratory. This is one belongs to Andrew Garberson. It's where htaccess files are pushed to their limits and learning curves are shortened with new toys, like Google Optimize and GTM. There is always something to learn (or break) at Garberson.org.
Who is Andrew?
Andrew Garberson is a director of digital marketing strategy at LunaMetrics, a Pittsburgh marketing consultant and Google Analytics partner. When not discussing marketing with clients, evangelizing marketing at conferences or teaching marketing on campus, Andrew likes to read about anything but marketing.
Google Analytics is a powerful tool that marketers trust for their largest decisions. But what can it do on nights and weekends when it's off the clock? Using Fitbit and event tracking with Google Tag Manager, Andrew automated sleep and caffeine consumption data into Google Analytics with Google Assistant. Here is the result and how he did it.