What is Garberson.org?
Every scientist needs a laboratory. This is where Andrew Garberson and students of marketing at Chatham University test content, push htaccess files to their limits and shorten learning curves are shortened with shiny toys like Google Optimize and Tag Manager. There is always something to learn (or break) at Garberson.org. Stick around long enough, and you’ll have your chance, too.
Who is Andrew?
Andrew Garberson is a director of digital marketing strategy at LunaMetrics, a Pittsburgh marketing consultant and Google Analytics partner. When not discussing search with clients, evangelizing search at conferences or rallying search as the Pittsburgh SEM group president, Andrew likes to read (about anything but search) and teach his dog meaningless tricks.
Google Analytics is a powerful tool that marketers trust for their largest decisions. But what can it do on nights and weekends when it’s off the clock? Using Fitbit and event tracking with Google Tag Manager, Andrew pushed sleep and caffeine consumption data into Google Analytics for monitoring and analysis. Here are the results and how he did it.