About Andrew

Andrew Garberson is a director of digital marketing strategy at LunaMetrics, a Pittsburgh search marketing consultant and Google Analytics Certified Partner. When not discussing search with clients, evangelizing search at conferences or rallying search as the Pittsburgh SEM group president, Andrew likes to read (about anything but search) and teach his dog meaningless tricks.

About Garberson.org

Every scientist needs a laboratory. This is Andrew's. Garberson.org is where htaccess files are pushed to their limits and learning curves are shortened with new toys, like Google Optimize and GTM. There is always something to learn (or break) at Garberson.org. Stick around long enough, and you'll have your chance, too.

Experiments

Google Analytics is a powerful tool that marketers trust for their largest decisions. But what can it do on nights and weekends when it's off the clock? Using Fitbit and event tracking with Google Tag Manager, Andrew pushed sleep and caffeine consumption data into Google Analytics for monitoring and analysis. Here are the results and how he did it.

Andrew also tracks how often he samples a new craft beer and how often he calls home, two things we should all remember to do more often.

See Andrew

Andrew is a Google AdWords trainer at LunaMetrics and speaks at industry conferences about SEO, SEM, analytics and conversion optimization. This is a list of marketing events where you can find Andrew.